How does air up work?
What is air up?
Plain water is healthy, but let's be honest - it's kind of boring. That's where air up comes in. Using sensory cues, air up transforms plain water with a hint of flavor - without any sugar or additives. Enjoy exciting flavors like Cherry Kola, Bubblegum, or Virgin Mojito while drinking nothing but pure, simple water.
The Science Behind air up
Did you know: most of what we call 'taste' comes from scent. Our tongues can only detect basic tastes like sweet, sour, bitter, salty, and umami. The true perception of flavor - what makes a strawberry taste like a strawberry - comes from retronasal olfaction. air up uses this science to create taste in a completely new way.
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How the bottle works
As you drink, air picks up scent from the pod and carries it through the straw and into your mouth. As you swallow, the scented air travels to your olfactory region, where it lets your brain recognize the 'taste' of the pod - all while you're drinking plain water. It's science, but it feels like magic.
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How the pod works
The heart of the air up system is the scent pod. Each pod contains natural aromas from fruits, herbs, and more, held in a fibrous, semi-permeable fleece. As you sip, air flows through the pod and over the fleece, picking up scent that is transported to your mouth through the straw.
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What's in the pod?
Our Flavor Pods are made using natural aromas from fruit juices, spices, and herbs. These natural aromas are produced by manufacturers within the EU and extracted from ingredients like fruits, berries, spices, and herbs. No rubbish here - just natural goodness, crafted to bring your water to life.
Scientifically Proven
air up is a healthier flavored drink because the water remains unaltered and free from additives or sugar while you enjoy scented air that gives flavor.
And it gets better: a double-blind clinical trial study proved the positive effect of air up on body and mind.
And it gets better: a double-blind clinical trial study proved the positive effect of air up on body and mind.
FAQ
How long do air up pods last?
One air up Pod adds flavor to at least 5 liters of water. That is around eight refills of a 600ml bottle.
How intense is the flavor?
It's a gentle touch of flavor, not an overwhelming wave. Water becomes more exciting through a subtle hint of aroma.
Is drinking air up safe?
The water is 99.99% pure. If you swallow a little aroma during the drinking process, it is comparable to the aroma you inhale when smelling fresh bread in a bakery.